Creating Value

Customer Service

By: Michelle Plogher

If you ask ten people to describe the value of an item, you will most likely get ten different responses. Some will focus on the monetary worth of the item, and others will focus on the sentimental aspect. There will be a wide range of ideas presented, both analytical and nostalgic. Interestingly enough, all of these interpretations are accurate. The value of an item, product, or service is based on the individual’s personal opinion. There isn’t a wrong answer. The value of anything, whether it is an object or a feeling, is going to vary based on the person asked, the state of mind when asked, and all the experiences that person has been exposed to at this point in life.

The method you use to create value in your company’s products or services is also going to vary, depending on the customer you are working with and the relationship you have established. How long have you known this customer? Have you ever met in person? Have you done business with them in the past? You must take into consideration all you know about the person and the organization when you are working with a prospect or continuing a relationship with a current customer. What is valuable to one person, team, or organization may hold little meaning to another.

Keep this idea of value in mind as you work with your clients. Consider what your team could do for a customer, analyze their situation and your relationship with them, and create a valuable experience that will be both meaningful and appreciated. If you take the time to build a strong, professional relationship with your clients from the beginning, you will have lifelong customers.