By Stephanie Wharton
This series will take a brief look at some common business buzzwords, words that are often used, overused, or taken for granted among business professionals.
Touchpoint: Not even recognized as a word in the Merriam Webster dictionary, “touchpoint” refers to the point of contact between customers and businesses. This includes all aspects of the brand, from advertisements, to social media, to the purchase experience, to follow-up, and the complete customer experience. Click here for more information on what a customer touchpoint is.
How are you managing your customer touchpoints? Are you viewing them from your perspective or from your customers’ perspective? How can you increase the number of touchpoints between customers and your business? Even more importantly, how can you improve the quality of each one?
Here is a great article on a number of ways that Apple has mastered both the quantity and quality of customer touchpoints:
Powered by Woople
Copyright 2014 P.D.C.W.W.E. Inc.
