How many tools do your people have? NADA reminded me how many database systems, advertising plans, and different kinds of equipment can be used inside the dealership. What would be the most beneficial for your people? You had three days to tour three huge buildings in the beautiful city of San Francisco and decide.

Paul Cummings had two days to speak. We weren’t sure what to expect when we arrived. Even though we had been away from the convention for a few years, the saying, “Out of sight, out of mind” could not have been further from the truth. The Winning Words Workshop on day one started with the Phoenix Car Company, from the UK, arriving almost an hour early to ensure they had front row seats.

Every now and then, we find companies that believe what we do: if your doors are open, you have to train. Paul provided the tools to train, including The 9-Square Grid, The “O” Grid, The We Are Grid, and Tie Downs – an array of so many bullets and word combinations to prevent anyone in the business of sales from ever running out of words. He taught the importance of being authentic and compared the bullets from the grids to Legos. Everyone will be given the same tools (or Legos) and will be able to build their own unique communication pathway. Each person’s will be different and genuine, and each individual will be equipped for success. However, in order to build anything, people must have the tools to do so. Your people deserve that chance.

What is your company’s secret sauce for success? The E↑ formula that Paul shared at NADA gave dealers, managers, and all in attendance a new dynamic to take home and practice daily. Your enthusiasm has to be contagious. You have to have real energy; people want to be around people who love what they do! When you have enthusiasm and energy, the byproduct is excitement. Combine enthusiasm, energy and excitement, and you have a competitive edge. That was just the surface of what Paul covered in his two 90-minute sessions there at the Moscone Center. We were reunited with friends from all over the world, and Paul was able to do what he does best: teach! People left fired up and inspired. Emails have come in by the hundreds of what people took away. Share with us what left the biggest impression on you! Email me at amanda@woople.com, and we can share your takeaways. Live at Level 10!