What do you say when the customer says, "No"? If you don’t have a ready answer, you’re in trouble.

No matter what you do, you are selling a product, selling your services, selling your skills, or selling your time. To be successful at sales, to win, you must have the words. There are not magic words you learn to somehow be great at closing deals. No, closing starts with relationship building from the very beginning.

How do you begin a relationship? With words. What kind of words? They must be rooted in service. Service is your competitive edge in sales. Service is about what you do and why you do it. It’s about giving without expectation of return – something mediocre salespeople don’t grasp.

The phrase "Anyone who tells you otherwise is selling something" reflects the common understanding that salespeople just try to convince you with persuasive words of something that may or may not be true.

Instead, sales starts with service. The more you are concerned with helping others, the more they will like you. The more they like you, the more they will keep coming back and telling all their friends. But you can’t fake it. If you are more concerned with yourself and your numbers than you are about customers, any success you find will not last long.

Service starts with your core values, but it must be communicated with words. Instead of sounding "salesy," your values must be communicated with service-based language.

Paul Cummings created an array of service-based language pathways, and he has taught them to over a million people over the past 20 years. He will be teaching his Winning Words on Thursday, April 23rd from 9:00 a.m. to 4:00p.m. at our Tremont location. Call us at 1-800-823-7698 and join us!